As a relatively new Realtor® You’re probably juggling a million details, spending more than you would like and still not seeing a whole lot of profit.
These 3 Home Staging Tips for New Real Estate Agents can help you benefit from real estate staging as you struggle to grow your business.
- Professional real estate staging is good for buyers and buyers’ agents (not just sellers.)
- It gives you a competitive edge to win listing bids and increases the odds of getting referrals.
- Avoid a deadly pitfall when a home seller asks if their home needs staging – here’s how.
1. Staging Helps Buyers
Buyers have a hard time getting past quirky layouts or offputting decor.
Professional stagers help resellers neutralize and update. Staged homes help buyers visualize potential, illustrating how buyers’ furniture could be placed and how they could use confusing spaces. According to the National Association of Realtors (NAR) “2015 Profile of Home Staging.” Buyers’ agents reported that 81% of their clients felt that staging helped them to imagine the property they were viewing as a future home.
Professional staging makes a home ‘feel’ like home for target buyers and sells the lifestyle.
Buying decisions start with emotion. Staging helps your buyers make up their minds. In turn, that saves you time, transportation costs and shoe leather compared to showing unstaged houses.
Most buyers are looking for move-in ready homes.
Part of our staging process includes making a home as move-in ready as possible under the circumstances. The 2006 Royal LePage House Staging Poll (conducted by Maritz Research) showed that 63 per cent of buyers preferred a higher priced home that does not require any renovations over a lower priced fixer-upper. Your buyer will appreciate you showing them a house they can live in for a few years without lifting a finger.
Professionally staged homes make buying and selling (your job) easier.
By the way, it is unethical for a professional stager to cover over serious problems. So don’t be afraid to show a home staged by a certified, reputable professional.
2. Staging Gives Listing Agents a Competitive Edge
Many Kingston real estate agents already pay for professional staging consultations for their seller clients and a few even pay for the staging fees. This investment demonstrates to potential clients that they are serious about selling the house.
Offering to provide a professional real estate staging consultation helps these successful agents secure listings.
As early as 1999, a study of 2772 homes in 8 cities by Joy Valentine, a Broker Associate with Coldwell Banker in Los Altos, showed that staged homes sold for almost 5% more. A 5% price increase on a $200K home boosts your 1% commission split by $100.
This means agents who pay for staging consultations typically recoup all or part of the consultation fees.
Professional staging makes online listings stand out from the rest. Since 90% of home buyers search online according to “The Digital House Hunt: Consumer and Market Trends in Real Estate” a joint study from NAR & Google, your online impression is key. The professionally staged and photographed home draws more traffic – both viewers to the house and traffic to your website. With more visits, the house sells faster, typically in half the time.
Selling houses faster saves you time and money. Hopefully it makes your clients so happy they might even give you a referral!
3. Avoid this Pitfall when Listing a Home
Inevitably one of your clients will ask you about staging.
“Does my home need to be staged?” is a loaded question, not unlike a woman asking if her pants make her look fat. Since you will be working with your client for several weeks or months, you don’t want to strain the relationship right off the bat. Nor do you wish to be stuck with a listing that doesn’t appeal to its target buyer or that makes you feel you should prep it yourself.
Deferring your answer while waiting to see if the home will sell without staging is risky too.
It will never generate more traffic than it does in the first 3 weeks of the listing. By delaying staging you fail to make the best first impression with the bulk of potential buyers.
You have a duty to your selling clients to inform them of the benefits of staging at the start.
So here is the correct answer to that loaded question “Does my home need to be staged?”
“We have a member of our marketing team who will come by and help you get your property ready for pictures, and they will answer all your staging questions.”
That team member is your professional stager. If you don’t already have one, please contact us right now, before you get the awkward question.
If you already have a professional stager, that’s fantastic! But check out our services anyway. You might need a backup resource one day.