Are we on the same page about home staging? When I began home staging in Kingston, Ontario in 2006, I met many people who had no idea what the term home staging meant. Even if they had heard of home staging, they didn’t think it could be a business. What has changed? Seven years later,…
If you are dividing the marital home in a divorce in Ontario, don’t get caught in the divorce sale trap. Currently, it’s expected that 37.7% of all Canadian marriages will end in a divorce before the 30th anniversary. These breakups involve division of family assets and usually the home is the largest single asset…
Although the name home staging was coined a few decades ago, the practice of sprucing up in order to sell is probably as old as the first property sale. Techniques have become more scientific, as has all marketing. There are advantages to hiring a professional for at least part of the home staging process.
Besides decorating aptitude, financial common sense and an understanding of the real estate process, a good stager needs to be familiar with the basics of marketing. They package a new product every time they stage a home.
Decorating and staging have different purposes and different philosophies. But, because many decorators are ‘changing hats’ to provide home staging services, it becomes confusing for the public to differentiate.
When you realize that one decorating job can impact almost every other room in the house, it can be overwhelming. However, it is important to keep it all working together. That’s where some professional help can keep your projects on track.
The attention to detail that goes into home staging and the underlying reasoning for what is placed in a staged room, and where, is largely misunderstood by the public. Ignoring the finishing details provided by accessories is lost opportunity to make emotional connections with buyers.
Home staging is a relatively unknown specialty. It’s often confusing to the public or people who contemplate a staging career exactly where staging begins and ends. Here’s a discussion of some of the main overlaps.
Like most stagers I try to browse the listings on mls.ca periodically. This time I made a game out of it and did a random survey of 14 listings to see. If you are thinking of selling, why not use some of my findings as a list of common mistakes that you won’t have to make.