Jordan McGregor, Sales Representative with Century 21, Real Estate Reimagined, interviewed Brenda Jost-McGarvey, Certified Staging Professional from Rearrangements Home Staging, and the video on our home page provides a quick Home Staging 101.
The Goals of Home Staging:
Everyone who wants to sell their home quickly and for top dollar should take care of some basic preparations. A professional home stager can take the presentation of your ‘home for sale’ to the next level. When it comes to selling your home, condition really does equal value. Tip: A professional staging consultation can focus on getting the best return on investment for your fixes and upgrades before selling.
Why are first impressions so important?
Buyers’ decisions to buy are based upon emotions. The feelings they have when they first see your home influence their decision and make or break the sale.
What is the first area a seller should be concerned about?
Photogenic curb appeal is definitely the first concern. Whether online or in person, the outside of the home is the first thing visitors see. Curb appeal includes landscaping, drive and walks, home exterior and even exterior lighting and staging. Tip: If short on time and money, focus on growing a lush green lawn and sprucing up the area around your front door.
What is the next area of concern?
Next, sellers should ensure their home is move in ready. Buyers today don’t want to spend time and money. They want a home where they can move in on Friday and entertain on Sunday. They will pay a premium for a move in ready home over one which needs repairs and updates. Tip: If you have a large repair which you cannot afford, get several written quotes. Use the information to price your home properly and to provide facts during negotiations. Buyers tend to overestimate.
What else can sellers do to improve their home?
Sellers should have their home styled or showcased by a professional real estate stager. Staging is really merchandising to market the property. Showcasing creates an emotional response from the buyer. If they love it, they’ll want it. Tip: Positioning your furniture correctly is crucial. If you can’t afford a pro, try new arrangements and consider swapping furniture from room to room.
What professional home stagers will do:
Stagers will create appeal for the seller’s specific target buyers. They use principles from interior design to create the right feeling, whether it be warmth, spaciousness, luxury or romance. They highlight selling features and update the look. Tip: Learn what sort of people are moving into your neighbourhood and observe the styles they prefer.
An example of home staging:
Home staging depersonalizes the space and takes it from showing the seller’s lifestyle to allowing buyers to visualize themselves living their desired lifestyle in the home. Check our portfolio for more transformations.
3 things to remember when you are going to sell:
- Create photogenic curb appeal.
- Make sure your home is move in ready.
- Style your home for your target buyers
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