Martha Stanton-Smith was quoted by writer Holly Amaya in a recent article on Realtor.com.
The article, entitled ’13 Visual Tricks Home Stagers Are Playing on You’ was written by Holly Amaya. Based in San Diego, Holly Amaya is a writer, lawyer, and communications strategist. She writes about real estate, legal, lifestyle, motherhood, and career issues.
Realtor.com is a real estate listings website operated by News Corp subsidiary Move, Inc. for the National Association of Realtors, drawing upon their access to over 800 multiple listing services (MLS) to display around 3 million current listed homes and land plots, accounting for 97% of MLS-listed properties.
In the article, Amaya demystifies thirteen of the techniques home stagers use to add instant appeal and sell homes up to 40 days faster. Amaya says:
“Their secret? An arsenal of optical illusions and psychological tricks that draw buyers’ eyes to all the right places. Yep, that’s right. Home stagers are fooling us! (And we love it).”
Number eight on Amaya’s list is that they use mirrors to create the illusion of space. According to Canadian stager Martha Stanton-Smith, says Amaya, when a buyer catches a glimpse of himself in a mirror, “he will literally see himself in the house. The subliminal suggestion will tell him he has a connection.”
Read the full article here: http://www.realtor.com/advice/sell/home-stagers-visual-tricks/