Old Style Condo Wasn't Selling Til We Staged It
Here is a typical staging project. This condo was not selling because it needed updates. The owners were only willing to do minor improvements.
The selling agent arranged to have the main rooms painted a warm pale grey. The color matched existing wallpaper in the master bedroom. The wallpaper was not in pristine condition, but we worked with it.
When you entered the condo, into the living room, the air conditioning unit and baseboard heating drew your eye. After staging there were nicer things to look at.
In the main living dining areas of the condo, the old style and color of finish on the parquet flooring was a deterrent to sale. We picked up the golden tones of the floor with our yellow accents to blend it into the scheme. We used a large rug to pull together the furniture grouping and hide a lot of the floor.
In the dining area, we decided to have a little fun and perhaps create a memory hook with a Parisian theme to our decor. We used a small bistro set as the space was small. For young professional buyers in areas close to downtown, a large dining room suite is not a priority. Our decor went with the old light fixture.
The kitchen was badly in need of an upgrade. We did the best we could. A barbeque cook-book was a reminder that there was a large deck for summer BBQ’s. Yellow mugs tied in our color scheme.
The bathroom had a newer vanity and the same grey paint. We just had to add a few towels and accessories.
The master bedroom was a nice large room with an attached walk-in closet. Since this is tight budget staging, we did not use a full bedroom suite. We used an air bed. Extra space in the corner was used for a little seating area. The over sized art helped to balance out the room. Some small touches of yellow kept our color scheme going.
The story had a happy ending. The property sold about 3 weeks after we staged it.
One last look on the way out!
Follow the Menu to take a look at some before and after images of rooms we’ve completed so you can see the difference.
If you would prefer to learn more about specific projects, visit the Blog Category “Staging Projects.”