Putting your home on the market and just “seeing how it goes” before making an investment in staging could jeopardize your home sale. Did you realize half your viewers will never take another look after the initial few days of listing? You have the best chance of making a sale from the interest you get that first week. Why blow it?
You’ve probably heard about the importance of a good first impression. Nowadays the first impression is typically made with online marketing. 80% – 90% of home shoppers in Canada start their search by viewing online pictures to determine which homes they will visit. And, today’s shoppers are bombarded with information. It’s crucial to catch their attention with that online first impression before they move on.
Redfin, a real estate organization in the US, determined that a home will get four times as many online views in the initial week of listing as it will one month later. If, for example, you had 88 the first week, you will only get 22 a month later. The one month interval is the typical time before most sellers consider a price correction. Their study included 15,650 online listings.
Furthermore, even if you reduce the price or even take the house off the market, re-juvenate and re-list, you will never again get as many views as that first week. Redfin’s study showed the second listings produce less than half the interest initially generated.
If you are serious about selling, don’t waste time and lose potential buyers by testing the waters. Ensure that your house puts it’s ‘best foot forward’ right from the beginning. Make the most of that initial batch of viewers. They make up three quarters to one half of all the people who will ever see your listing, so don’t lose them with lack-lustre presentation. You will never get them back.
For more details of the study, visit the Redfin blog.